Member Input, Changing Landscape Result In Country Lines Updates
After gathering input from member co-op CEOs and communications professionals, the MECA communications team is moving forward with updates to Michigan Country Lines magazine. "A recent survey showed that 38 percent of new co-op members don't read the publication because they don't understand its purpose," says Casey Clark, director of communications and marketing. "The co-ops are asking MECA to help redefine the publication's purpose, [...]