Michigan electric cooperative employees recently took the ALS “Ice Bucket Challenge” to promote awareness of the disease and encourage donations for research.

Midwest Energy

Forty one Midwest Energy Cooperative employees gathered in the co-op’s Cassopolis parking lot for a company ALS Ice Bucket Challenge. The co-op and many employees donated to the ALS Association in honor of co-op members who have experienced the devastating impact of ALS (Lou Gehrig’s Disease).

“The Midwest family is always up for taking, and issuing, a good challenge to impact positive change,” says Patty Nowlin, communications and marketing director. Roger Bowser represented the Midwest employee family in introducing the challenge. He shared the story of his uncle’s struggle with ALS, and how he watched his dad do everything possible to help him. “At the time I remember feeling very helpless, but today we all help make a difference.”

Check out photos from the event, including the community relations team getting their dose of ice water!

To keep the momentum going, Midwest energy challenged their friends at Cherryland Electric to take the plunge.

Cherryland Electric

Cherryland accepted Midwest’s challenge and employees donated over $400. They too put their own creative twist on the challenge. There are no words. You will just have to watch to see.